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All Outputs (2)

Marketing landscapes: the social context. (1999)
Journal Article
ANDERSON, A.R. and MCAULEY, A. 1999. Marketing landscapes: the social context. Qualitative market research: an international journal [online], 2(3), pages 176-188. Available from: https://doi.org/10.1108/13522759910291680

Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number of qualitative techniques including p... Read More about Marketing landscapes: the social context..

Managing experts and competing through innovation: an activity theoretical analysis. (1999)
Journal Article
BLACKLER, F., CRUMP, N. and MCDONALD, S. 1999. Managing experts and competing through innovation: an activity theoretical analysis. Organization, 6(1), pages 5-31. Available: https://doi.org/10.1177/135050849961001

An activity theoretical analysis is presented of an organisation that is operating in a rapidly changing sector and whose competitiveness depends upon the design skills of its engineers, a number of whom are world experts in their fields. The Company... Read More about Managing experts and competing through innovation: an activity theoretical analysis..