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Flying in the face of environmental concern: why green consumers continue to fly. (2015)
Journal Article
MCDONALD, S., OATES, C.J., THYNE, M., TIMMIS, A.J. and CARLILE, C. 2015. Flying in the face of environmental concern: why green consumers continue to fly. Journal of marketing management [online], 31(13-14), pages 1503-1528. Available from: https://doi.org/10.1080/0267257X.2015.1059352

Some unsustainable consumer behaviours have proved extremely hard to change or even challenge. Despite the fact that flying can be more damaging than any other activity that an individual can undertake, many otherwise green consumers still choose to... Read More about Flying in the face of environmental concern: why green consumers continue to fly..

The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece. (2015)
Journal Article
ALEVIZOU, P.J., OATES, C.J. and MCDONALD, S. 2015. The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece. Sustainability [online], 7(7), pages 8729-8747. Available from: https://doi.org/10.3390/su7078729

Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding of such labels. It has bee... Read More about The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece..

A review of research methods in entrepreneurship 1985-2013. (2015)
Journal Article
MCDONALD, S., GAN, B.C., FRASER, S.S., OKE, A. and ANDERSON, A.R. 2015. A review of research methods in entrepreneurship 1985-2013. International journal of entrepreneurial behavior and research [online], 21(3), pages 291-315. Available from: https://doi.org/10.1108/IJEBR-02-2014-0021

Purpose – The purpose of this paper is to address the research questions: which methodologies and data gathering methods are employed by researchers publishing in top entrepreneurship journals, and how has this changed over time? Design/methodology/a... Read More about A review of research methods in entrepreneurship 1985-2013..

Household behaviour and sustainability: from inactive to involved, and what lies in-between. (2015)
Conference Proceeding
OATES, C.J., MCDONALD, S., PADMORE, J. and OKE, A. 2015. Household behaviour and sustainability: from inactive to involved, and what lies in-between. In Proceedings of the 2015 Academy of Marketing conference (AM2015): the magic in marketing, 7-9 July 2015, Limerick, Ireland. Helensburgh: Academy of Marketing [online]. Available from: http://programme.exordo.com/am2015/delegates/presentation/28/

In this working paper we present the initial findings from a 2013 postal survey into green and ethical household behaviour. 457 usable questionnaires were returned from 3000 householders in a large northern city in the UK, giving a response rate of 1... Read More about Household behaviour and sustainability: from inactive to involved, and what lies in-between..