All Outputs (6)

In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. (2018)
Thesis
SETKUTE, J. 2018. In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

The focus of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-... Read More about In search of digital marketing communications success: the case of oil and gas industry B2B SMEs..

Public perceptions of the introduction of the single-use carrier bags charge in Scotland. (2017)
Journal Article
OKE, A., PEDERSEN, S. and MCDONALD, S. 2017. Public perceptions of the introduction of the single-use carrier bags charge in Scotland. Social business [online], 7(2), pages 127-154. Available from: https://doi.org/10.1362/204440817x14970183958041

Purpose: This article analyses the comments of consumers concerning the introduction of a minimum charge on single-use carrier bags in Scotland through the Single Use Carrier Bags Charge (Scotland) Regulations 2014. Research Methods: The data analyse... Read More about Public perceptions of the introduction of the single-use carrier bags charge in Scotland..

Twitter response to televised political debates in Election 2015. (2015)
Book Chapter
PEDERSEN, S., BAXTER, G., BURNETT, S., MACLEOD, I., GOKER, A., HERON, M., ISAACS, J., ELYAN, E. and KALICIAK, L. 2015. Twitter response to televised political debates in Election 2015. In Jackson, D. and Thorsen, E. (eds.) UK election analysis 2015: media, voters and the campaign: early reflections from leading UK academics. Poole: Bournemouth University, centre for the study of journalism, culture and community [online], page 73. Available from: http://www.electionanalysis.uk/uk-election-analysis-2015/section-6-social-media/twitter-response-to-televised-political-debates-in-election-2015/

The advent of social media such as Twitter has revolutionised our conversations about live television events. In the days before the Internet, conversation about television programmes was limited to those sitting on the sofa with you and people you m... Read More about Twitter response to televised political debates in Election 2015..

The impact of the cessation of blogs within the UK police blogosphere. (2014)
Journal Article
PEDERSEN, S., BURNETT, S., SMITH, R. and GRINNALL, A. 2014. The impact of the cessation of blogs within the UK police blogosphere. New technology, work and employment [online], 29(2), pages 160-176. Available from: https://doi.org/10.1111/ntwe.12028

This article investigates the concept of influence within a group of police work-bloggers. During the period studied (2007-2013), three influential police bloggers, well-known within the small and tightly knit UK police blogosphere, abruptly ended th... Read More about The impact of the cessation of blogs within the UK police blogosphere..

Towards an organizational folklore of policing: the storied nature of policing and the police use of storytelling. (2014)
Journal Article
SMITH, R., PEDERSEN, S. and BURNETT, S. 2014. Towards an organizational folklore of policing: the storied nature of policing and the police use of storytelling. Folklore [online], 125(2), pages 218-237. Available from: https://doi.org/10.1080/0015587X.2014.913853

For police officers, much of the working day consists of telling stories about everyday policing and events. Although the study of narrative and storytelling in organizational contexts is an expanding area of research, the same cannot be said of the... Read More about Towards an organizational folklore of policing: the storied nature of policing and the police use of storytelling..

Venting, joining and educating: motivations for knowledge sharing in the UK police blogosphere. (2012)
Journal Article
BURNETT, S., PEDERSEN, S., SMITH, R. and O'NEILL, A. 2012. Venting, joining and educating: motivations for knowledge sharing in the UK police blogosphere. Business information review, 29(1), pages 57-63. Available from: https://doi.org/10.1177/0266382112438689

This article examines motivations for knowledge sharing in blogs written by police officers. It draws on the findings of a research project completed in 2011 based on content analysis of 63 blogs.