The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece.
(2015)
Journal Article
ALEVIZOU, P.J., OATES, C.J. and MCDONALD, S. 2015. The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece. Sustainability [online], 7(7), pages 8729-8747. Available from: https://doi.org/10.3390/su7078729
Sustainability claims have existed on fast moving consumer goods (FMCGs) for over four decades and there is evidence that they are increasing. Research suggests that consumers have a low level of knowledge and understanding of such labels. It has bee... Read More about The well(s) of knowledge: the decoding of sustainability claims in the UK and in Greece..