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All Outputs (2)

Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. (2010)
Thesis
HAMILTON, M. 2010. Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. Robert Gordon University, PhD thesis.

The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literatur... Read More about Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands..

Knowing through narratives: the role of knowledge within the technological innovation process in the UK upstream oil and gas industry. (2010)
Thesis
BURNETT, S.M. 2010. Knowing through narratives: the role of knowledge within the technological innovation process in the UK upstream oil and gas industry. Robert Gordon University, PhD thesis.

The aim of this research was to further understanding of the role of knowledge and knowledge-based processes within the process of technological innovation within the UK upstream oil and gas industry. The scope of the research encompassed three group... Read More about Knowing through narratives: the role of knowledge within the technological innovation process in the UK upstream oil and gas industry..