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The UK children's publishing house: adapting to change for the multimedia market. (2000)
Journal Article
ANTHONEY, A., ROYLE, J.M. and JOHNSON, I.M. 2000. The UK children's publishing house: adapting to change for the multimedia market. Electronic library [online], 18(4), pages 269-278. Available from: https://doi.org/10.1108/EUM0000000005366

Reports the results of the first stage of research (in progress, 1997-2000), which aims to develop an understanding of the challenges facing publishers who have entered the children's multimedia market in the UK in the 1980s and 1990s. The findings o... Read More about The UK children's publishing house: adapting to change for the multimedia market..