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All Outputs (3)

Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. (2019)
Conference Proceeding
MARCELLA-HOOD, M. 2019. Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 350-361. Available from: https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-151/

This paper explores the phenomenon of personal style as an expression of national identity by investigating the construction of Scottish identity amongst fashion influencers on Instagram. Instagram is recognised as an example of visual media that has... Read More about Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram..

Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. (2019)
Journal Article
MARCELLA-HOOD, M. 2019. Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram. Scottish affairs [online], 28(4), pages 367-394. Available from: https://doi.org/10.3366/scot.2019.0294

This paper explores the construction of Scottish identity and place amongst fashion and style influencers on Instagram. Existing research and information surrounding the Scottish fashion industry is sparse and focused on traditional textiles, such as... Read More about Exploring contemporary illustrations of Scottish identity through a study of Scottish fashion influencers on Instagram..

Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. (2019)
Thesis
MARCELLA-HOOD, M. 2019. Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. Robert Gordon University, PhD thesis.

Research into Scottish fashion is a developing field; existing studies have tended to focus on the production of iconic textiles such as tartan, tweed and cashmere. The aim of this thesis was to explore the construction of national identity and place... Read More about Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram..