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The role of image in the promotion of a region as a visitor destination. (1998)
Thesis
FINLAY, G.C. 1998. The role of image in the promotion of a region as a visitor destination. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1694935

This research examines the role of image in the promotion of a geographical region as a visitor destination. The inter-relationship between tourism and image was focused upon from both the potential visitor's perspective and the viewpoint of the prom... Read More about The role of image in the promotion of a region as a visitor destination..