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All Outputs (3)

A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active. (2023)
Thesis
FOWLER, G. 2023. A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-2270792

This study explores the impact coaching and mentoring have on the Walking Spinal Community's (WSC) behavioural change and motivations to being physically active. A sub-set of the spinal community, this specific population is partly overlooked due to... Read More about A critical evaluation of the impact coaching and mentoring has on the walking spinal community's behavioural change and motivations to being physically active..

This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation. (2021)
Thesis
DARGIE, H. 2021. This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1603638

This study investigates the impact of commercial sponsorship upon fashion blogging, a form of digital communication that has become important in influencing online consumer behaviour. Fashion companies appreciate the marketing value of blogs and have... Read More about This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation..

I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. (2017)
Thesis
PIRIE, E. 2017. I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments. Robert Gordon University, PhD thesis.

This thesis develops technology adoption and sensory information literatures through an evaluation of antecedents to consumers purchase location intention of Musical Instruments (MI). With the unique factor of instrument heterogeneity MI e-retail sal... Read More about I've got a feeling: the effect of haptic information on the preferred location of purchase of guitars and stringed wooden instruments..