All Outputs (2)

In search of sustainable and responsible consumption. (2018)
Journal Article
ZABKAR, V., KOS KOKLIC, M., MCDONALD, S. and ABOSAG, I. 2018. In search of sustainable and responsible consumption. European journal of marketing [online], 52(3/4), pages 470-475. Available from: https://doi.org/10.1108/EJM-04-2018-891

Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent... Read More about In search of sustainable and responsible consumption..

Challenges for marketers in sustainable production and consumption. (2016)
Journal Article
OATES, C., ALEVIZOU, P. and MCDONALD, S. 2016. Challenges for marketers in sustainable production and consumption. Sustainability [online], 8(1), article 75. Available from: https://doi.org/10.3390/su8010075.

As one of the biggest issues facing today's global society, sustainability cuts across all areas of production and consumption and presents challenges for marketers who attempt to understand and incorporate sustainability in their everyday practices.... Read More about Challenges for marketers in sustainable production and consumption..