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Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..

Entrepreneuring as performance: understanding entrepreneurship as a process of becoming. (2020)
Thesis
AIR, C. 2020. Entrepreneuring as performance: understanding entrepreneurship as a process of becoming. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://openair.rgu.ac.uk

This research sought to explain how musicians became entrepreneurs in the city of Dundee, by considering the career transitions of twenty musicians-come-entrepreneurs. It focussed on exploring processes of becoming from their early childhood, through... Read More about Entrepreneuring as performance: understanding entrepreneurship as a process of becoming..