All Outputs (2)

Changing society: pioneering women entrepreneurs in Saudi Arabia. (2022)
Thesis
ALGAHTANI, S. 2022. Changing society: pioneering women entrepreneurs in Saudi Arabia. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1677949

The research examines the role of institutions influencing Saudi female entrepreneurs, and how they became enabled to be social agents and institutional entrepreneurs in a very traditional, family-orientated society - albeit facing pressures to chang... Read More about Changing society: pioneering women entrepreneurs in Saudi Arabia..

Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..