All Outputs (3)

The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. (2008)
Thesis
TING, S. 2008. The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan. Robert Gordon University, PhD thesis.

Significant work has taken place in the development of our understanding of business dyadic relationships but much work remains to be done in determining the antecedents, particularly our understanding of cultural contexts. This research aims to add... Read More about The role of market orientation in developing and sustaining market relationships: an empirical study in Taiwan..

Auditor-client relationships: an assessment of relationship quality. (2008)
Thesis
BELOUCIF, A. 2008. Auditor-client relationships: an assessment of relationship quality. Robert Gordon University, PhD thesis.

Corporate failures and financial scandals are not a phenomenon of the 21st century. In the 1990s, the British economy witnessed the collapse of some well-known companies such as Polly Peck, Sock Shop, Coloroll, BCCI, Maxwell Group, etc. In the US, th... Read More about Auditor-client relationships: an assessment of relationship quality..

The impact of relationship selling on the sales force control function. (2008)
Thesis
LEMMENS, R. 2008. The impact of relationship selling on the sales force control function. Robert Gordon University, PhD thesis.

Sales management control and sales force performance has received substantial attention by researchers in the past decades. Researchers have been investigating the construct of sales control, its antecedents and its consequences on both the individua... Read More about The impact of relationship selling on the sales force control function..