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The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. (2014)
Thesis
MACKIE, G. 2014. The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers. Robert Gordon University, PhD thesis.

Academics, educationalists and parents have all expressed increasing concern about targeting and marketing towards children, particularly to those within the age group of eight to thirteen, and identified as tweenagers. Through an analysis of the lit... Read More about The influencing effect of socialization agents on male children's sportswear choice decisions: a study of 8-11 year old male reactions to mother versus peers..