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Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. (2010)
Thesis
HAMILTON, M. 2010. Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands. Robert Gordon University, PhD thesis.

The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literatur... Read More about Scottish country of origin: its role and value in the identities of Scottish premium/luxury brands..