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Social capital and engagement in Nigerian small business marketing. (2021)
Thesis
JAMES, I.N. 2021. Social capital and engagement in Nigerian small business marketing. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447143

This study explores social capital and engagement in Nigerian small business marketing. It examines how Nigerian small business owner-managers develop and use social capital in the network of relationships to overcome marketing constraints. Social ca... Read More about Social capital and engagement in Nigerian small business marketing..

An investigation of poor women's micropreneurship and their experiences of microfinance in rural south-east Nigeria. (2021)
Thesis
UKANWA, I. 2021. An investigation of poor women's micropreneurship and their experiences of microfinance in rural south-east Nigeria. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1447375

This study set out to understand how one of the poorest, most disadvantaged groups - rural African women - perceive and experience microfinance in the context of extreme poverty. The study employed a qualitative method and purposefully sampled thirty... Read More about An investigation of poor women's micropreneurship and their experiences of microfinance in rural south-east Nigeria..