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Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. (2019)
Thesis
MARCELLA-HOOD, M. 2019. Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram. Robert Gordon University, PhD thesis.

Research into Scottish fashion is a developing field; existing studies have tended to focus on the production of iconic textiles such as tartan, tweed and cashmere. The aim of this thesis was to explore the construction of national identity and place... Read More about Scottish style: the construction of Scottish identity amongst fashion and style influencers on Instagram..

In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. (2018)
Thesis
SETKUTE, J. 2018. In search of digital marketing communications success: the case of oil and gas industry B2B SMEs. Robert Gordon University [online], PhD thesis. Available from: https://openair.rgu.ac.uk

The focus of this study is the use and role of digital marketing communications (DMC) among B2B SMEs in the oil and gas industry. In order to understand the role of DMC, which is described as the use of DMC channels, such as website, social media, e-... Read More about In search of digital marketing communications success: the case of oil and gas industry B2B SMEs..

What is citizen journalism? A critical analysis from the perspective of the South Asian Association for Regional Co-operation. (2016)
Thesis
RAI, N. 2016. What is citizen journalism? A critical analysis from the perspective of the South Asian Association for Regional Co-operation. Robert Gordon University, PhD thesis.

With the rise of internet literacy across the world, men and women on the street are increasingly participating in the news media more than ever before. Early speculations about the influence of citizen journalism imbued the practice with an almost m... Read More about What is citizen journalism? A critical analysis from the perspective of the South Asian Association for Regional Co-operation..

Learning from e-family history: online research behaviour and strategies of family historians and implications for local studies collections. (2012)
Thesis
FRIDAY, K. 2012. Learning from e-family history: online research behaviour and strategies of family historians and implications for local studies collections. Robert Gordon University, PhD thesis.

The massive expansion of electronic resources has been identified as one of the major drivers behind the explosion in the popularity of family history, which bring ease, convenience and accessibility to some parts of the research process. Amongst thi... Read More about Learning from e-family history: online research behaviour and strategies of family historians and implications for local studies collections..