Skip to main content

Research Repository

Advanced Search

All Outputs (1)

Seeking sustainable futures in marketing and consumer research. (2020)
Journal Article
DAVIES, I., OATES, C.J., TYNAN, C., CARRIGAN, M., CASEY, K., HEATH, T., HENNINGER, C.E., LICHROU, M., MCDONAGH, P., MCDONALD, S., MCKECHNIE, S., MCLEAY, F., O'MALLEY, L. and WELLS, V. 2020. Seeking sustainable futures in marketing and consumer research. European journal of marketing [online], 54(11), pages 2911-2939. Available from: https://doi.org/10.1108/EJM-02-2019-0144

Purpose: Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive be... Read More about Seeking sustainable futures in marketing and consumer research..