All Outputs (2)

The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. (2012)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2012. The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing. International journal of internet marketing and advertising [online], 7(4), pages 333-358. Available from: https://doi.org/10.1504/IJIMA.2012.051615

Regulatory focus theory (RTF) has demonstrated that individuals can be distinguished on the basis of two independent structures of strategic inclination and orientation in the pursuit of goals: promotion focus - which emphasises the presence of posit... Read More about The relationship between regulatory focus and online shopping: perceived risk, affect, and consumers' response to online marketing..

The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. (2012)
Journal Article
ATOROUGH, P. and MARTIN, A. 2012. The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument. Journal of place management and development [online], 5(1), pages 35-55. Available from: https://doi.org/10.1108/17538331211209031

Purpose: Destination Management Organisations (DMOs) are very much a part of the Scottish tourism landscape in 2011. Some regional tourism stakeholders have created DMOs to manage their respective regional attractions, but until now, this has not bee... Read More about The politics of destination marketing: assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument..