All Outputs (4)

The digital marketing skills gap: developing a digital marketer model for the communication industries. (2013)
Journal Article
ROYLE, J. and LAING, A. 2014. The digital marketing skills gap: developing a digital marketer model for the communication industries. International journal of information management [online], 34(2), pages 65-73. Available from: https://doi.org/10.1016/j.ijinfomgt.2013.11.008

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries... Read More about The digital marketing skills gap: developing a digital marketer model for the communication industries..

Bookselling online: an examination of consumer behaviour patterns. (2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Bookselling online: an examination of consumer behaviour patterns. Publishing research quarterly [online], 29(2), pages 110-127. Available from: https://doi.org/10.1007/s12109-013-9318-3

Based upon empirical research, and using a range of methods, this paper examines the behaviour and experiences of consumers in online bookselling settings and offers comparison between online and offline (traditional) bookselling. The research finds... Read More about Bookselling online: an examination of consumer behaviour patterns..

Examining chain bookshops in the context of 'third place'. (2013)
Journal Article
LAING, A. and ROYLE, J. 2013. Examining chain bookshops in the context of 'third place'. International journal of retail and distribution management [online], 41(1), pages 27-44. Available from: https://doi.org/10.1108/09590551311288157

Purpose: This research theoretically conceptualises the notion of "third place" within the setting of chain bookshops. The widespread adoption of coffee franchises and comfortable seating has developed the bookshop as a leisurely setting. Underpinnin... Read More about Examining chain bookshops in the context of 'third place'..

The UK children's publishing house: adapting to change for the multimedia market. (2000)
Journal Article
ANTHONEY, A., ROYLE, J.M. and JOHNSON, I.M. 2000. The UK children's publishing house: adapting to change for the multimedia market. Electronic library [online], 18(4), pages 269-278. Available from: https://doi.org/10.1108/EUM0000000005366

Reports the results of the first stage of research (in progress, 1997-2000), which aims to develop an understanding of the challenges facing publishers who have entered the children's multimedia market in the UK in the 1980s and 1990s. The findings o... Read More about The UK children's publishing house: adapting to change for the multimedia market..