Innovation by design: using design thinking to support SMEs.
(2011)
Presentation / Conference
MALINS, J.P. 2011. Innovation by design: using design thinking to support SMEs. Presented at the 9th International conference of the European Academy of Design (EAD 09): the endless end, 4-7 May 2011, Porto, Portugal [online]. Available from: http://endlessend.up.pt/site/site/wp-content/uploads/2011/05/EAD9-Conference-Proceedings_r.pdf
Small to medium sized enterprises (SMEs) are generally clear on the need for innovation; however they are very often less clear on how innovation can be brought about. One possible reason for this may be because of a lack of an innovation culture wit... Read More about Innovation by design: using design thinking to support SMEs..