Skip to main content

Research Repository

Advanced Search

All Outputs (3)

Teaching the entrepreneurial art. (1999)
Report
ANDERSON, A.R. and JACK, S.L. 1999. Teaching the entrepreneurial art. In: D. S. EVANS, ed. International Dimensions of Teaching Entrepreneurship. Paris: ESCEM. pp. 84-105.

Entrepreneurship is increasingly recognised as being vital to the regeneration and development of our economies. With the advent of the so-called “Enterprise Culture” (Keats and Abercrombie 1991), there has been widespread acceptance that entrepreneu... Read More about Teaching the entrepreneurial art..

Marketing landscapes: the social context. (1999)
Journal Article
ANDERSON, A.R. and MCAULEY, A. 1999. Marketing landscapes: the social context. Qualitative market research: an international journal [online], 2(3), pages 176-188. Available from: https://doi.org/10.1108/13522759910291680

Explores the relationship between marketing theory and marketing activity within the context of rural entrepreneurship. The key to unlocking our understanding the dynamics of this relationship was to use a number of qualitative techniques including p... Read More about Marketing landscapes: the social context..

Managing experts and competing through innovation: an activity theoretical analysis. (1999)
Journal Article
BLACKLER, F., CRUMP, N. and MCDONALD, S. 1999. Managing experts and competing through innovation: an activity theoretical analysis. Organization, 6(1), pages 5-31. Available: https://doi.org/10.1177/135050849961001

An activity theoretical analysis is presented of an organisation that is operating in a rapidly changing sector and whose competitiveness depends upon the design skills of its engineers, a number of whom are world experts in their fields. The Company... Read More about Managing experts and competing through innovation: an activity theoretical analysis..