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Periphery? What periphery? Marketing to a state of mind. (2001)
Journal Article
ANDERSON, A.R., JACK, S.L. and MCAULEY, S. 2001. Periphery? What periphery? Marketing to a state of mind. Irish marketing review [online], 14(1), pages 26-34. Available from: https://doi.org/10.21427/D7DN1V

Businesses, especially small business, which are located in the periphery are traditionally viewed as being disadvantaged. The condition of peripherality is viewed as creating disadvantage in terms of limited customer base, distance from markets and... Read More about Periphery? What periphery? Marketing to a state of mind..

Business strategies for entrepreneurial small firms. (2001)
Journal Article
ANDERSON, A.R. and ATKINS, M.H. 2001. Business strategies for entrepreneurial small firms. Strategic change [online], 10(6), pages 311-324. Available from: https://doi.org/10.1002/jsc.554

This paper addresses the issue of the nature of business strategies in entrepreneurial small firms. It examines a number of existing models of strategic planning and suggests that they cannot adequately cope with environmental uncertainty. Developing... Read More about Business strategies for entrepreneurial small firms..


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