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Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers. (2011)
Conference Proceeding
ATOROUGH, P., DONALDSON, B. and HARRIS, A. 2011. Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers. In Proceedings of the 2011 Summer conference on advances in business-related scientific research (ABSRC Venice 2011), 1-3 June 2011, Venice, Italy. Venice: Advances in Business-Related Scientific Research Conferences (ABSRC).

The Internet is fast gaining popularity as a medium for undertaking various forms of research, particularly research of a quantitative and survey nature. While the benefits of undertaking such research are numerous and have been recognised in many em... Read More about Improving representativeness in online surveys using a combined internet/postal approach: evidence from a UK-wide survey of consumers..

Can regulatory focus help explain why we shop differently online? (2011)
Journal Article
ATOROUGH, P. and DONALDSON, B. 2011. Can regulatory focus help explain why we shop differently online? A proposed model and research agenda. Contemporary management research [online], 7(3), pages 231-242. Available from: https://doi.org/10.7903/cmr.9568

As an important behavioral trait in consumer psychology, regulatory focus (RF) has been proven to describe and predict human behavior in numerous situations as it demonstrates that individuals can be distinguished according to two independent structu... Read More about Can regulatory focus help explain why we shop differently online?.