All Outputs (2)

Keys to success in social media marketing (SMM): prospects for the German airline industry. (2015)
Journal Article
KNOBLICH, S., MARTIN, A., NASH, R. and STANSBIE, P. 2015. Keys to success in social media marketing (SMM): prospects for the German airline industry. Tourism and hospitality research [online], 17(2), pages 147-164. Available from: https://doi.org/10.1177/1467358415610415

The continuous growth and economic contribution of Germany's commercial aviation industry are directly linked to the implementation of new marketing practices. Especially in light of challenging market conditions and fierce competition within a highl... Read More about Keys to success in social media marketing (SMM): prospects for the German airline industry..

Tourism development and the backpacker market in Highland Scotland. (2015)
Journal Article
HINDLE, N., MARTIN, A. and NASH, R. 2015. Tourism development and the backpacker market in Highland Scotland. Tourism and hospitality research [online], 15(3), pages 178-192. Available from: https://doi.org/10.1177/1467358415578471

Backpacking is an emerging market within the tourism sector. Despite its growth limited research has been conducted in Scotland, or even Europe, in relation to this form of travel. Qualitative data were gathered utilising a combination of interviews... Read More about Tourism development and the backpacker market in Highland Scotland..