This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation.
(2021)
Thesis
DARGIE, H. 2021. This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation. Robert Gordon University, PhD thesis. Hosted on OpenAIR [online]. Available from: https://doi.org/10.48526/rgu-wt-1603638
This study investigates the impact of commercial sponsorship upon fashion blogging, a form of digital communication that has become important in influencing online consumer behaviour. Fashion companies appreciate the marketing value of blogs and have... Read More about This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation..