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All Outputs (31)

Developing students' innovation and enterprise skills through external collaboration. (2019)
Presentation / Conference
BREMNER, P. A. M., CRAWFORD, I. and GODSMAN, F. 2019. Developing students’ innovation and enterprise skills through external collaboration. Presented at the 2019 Department for the Enhancement of Learning, Teaching and Access (DELTA) Learning and teaching conference (LTC 2019): learning without borders, 2 May 2019, Aberdeen, UK.

This presentation aimed to outline the Scottish Innovative Student Awards (SISA) process from the Scottish Institute for Enterprise (SIE), to provide an progress update on SISA and to demonstrate the student enhancement.

The gap between degree outcomes and employability skills. (2018)
Presentation / Conference
BREMNER, P.A.M. 2018. The gap between degree outcomes and employability skills. Presented at the 15th Enhancement in higher education conference: evaluation, evidence and enhancement: inspiring staff and students, 7 June 2018, Glasgow, UK.

This research aims to highlight, via the use of qualitative and quantitative methods, a possible mismatch between a degree learning outcomes and employability skills. By use of a mixed methods approach, inclusive of employer feedback, relevant data c... Read More about The gap between degree outcomes and employability skills..

The gap between degree outcomes and employability skills: using scholarly enquiry to aid in future teaching practice. (2018)
Presentation / Conference
BREMNER, P.A.M. 2018. The gap between degree outcomes and employability skills: using scholarly enquiry to aid in future teaching practice. Presented at the 2018 Department for the Enhancement of Learning, Teaching and Access (DELTA) Learning and teaching conference (LTC 2018): future work, future graduates; forging the link, 3 May 2018, Aberdeen, UK.

An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding graduates to become more 'work ready'. Whilst these skill sets take into account many factors, they translate to Level Learning Outcomes (LLOs) w... Read More about The gap between degree outcomes and employability skills: using scholarly enquiry to aid in future teaching practice..

From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? (2017)
Presentation / Conference
BREMNER, P.A.M. 2017. From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace? Presented at the 3rd International enhancement in higher education conference: inspiring excellence, transforming the student experience, 6-8 June 2017, Glasgow, UK.

An honours year of any degree performs a valuable platform in enhancing the relevant skills sets, aiding the students to become more 'work ready'. These skill sets take into account the Quality Assurance Agency for Higher Education (QAA) benchmarks t... Read More about From fourth year to the outside world: are we making our fashion graduates 'work ready' - are their skills transferable into the workplace?.

Are we making our fashion graduates ‘work ready’? Considering the transferability of skills by students transitioning into the workplace. (2017)
Presentation / Conference
BREMNER, P.A.M. 2017. Are we making our fashion graduates ‘work ready’? Considering the transferability of skills by students transitioning into the workplace. Presented at the 2017 Department for the Enhancement of Learning, Teaching and Access (DELTA) Learning and teaching conference (LTC 2017): Student transitions: navigating the learning journey, 2 June 2017, Aberdeen, UK.

Gift giving to children at Christmas and birthdays. (2008)
Presentation / Conference
BREMNER, P. 2008. Gift giving to children at Christmas and birthdays. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores gift giving of toys to children at Christmas and Birthdays and their perception of the gift giver. Three areas are discussed; gift giving, the methodological approach and the results and conclusions. Gift giving is an historical c... Read More about Gift giving to children at Christmas and birthdays..

And they say don't work with children. (2008)
Presentation / Conference
BREMNER, P. 2008. And they say don't work with children. Presented at the 2008 Annual conference of the Academy of Marketing (AM2008): reflective marketing in a material world, 8-10 July 2008, Aberdeen, UK.

This paper explores the role and method a researcher must consider when using children as research objects. Three areas are discussed; the researcher's role, children as research objects, and the results and conclusions. Researchers must consider an... Read More about And they say don't work with children..

Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. (2008)
Thesis
LAING, A.F. 2008. Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments. Robert Gordon University, PhD thesis.

This research examines the implementation of marketing both by chain and online booksellers, and consumer responses to this marketing and a reading of the current trade press revealed calls for research into consumer wants and needs (Watson, 2002; Ho... Read More about Bookselling culture and consumer behaviour: marketing strategies and responses in traditional and online environments..

Impulse shopping in convenience stores does gender make a difference? (2006)
Conference Proceeding
BREMNER, P.A.M., HAMILTON, M. and MCLENNAN, K. 2006. Impulse shopping in convenience stores does gender make a difference? In Proceedings of the 12th European Institute of retailing and Service Studies (EIRASS) conference: recent advances in retailing and services sciences, 9-12 July 2006, Budapest, Hungary. Eindhoven: European Institute of Retailing and Services Studies.

The paper explores the phenomenon of impulse purchasing, which accounts for a growing proportion of total retail spend. The study investigates whether males and females act differently in respect of impulse purchasing. Impulse purchasing has been pre... Read More about Impulse shopping in convenience stores does gender make a difference?.

Are we being served? (2001)
Presentation / Conference
BREMNER, P.A.M. and FREATHY, P. 2001. Are we being served? Consumer versus retailers perceptions of customer service expectations within selected menswear stores. Presented at the 11th International European Association for Education and Research in Commercial Distribution (EAERCD) conference 2001 (EAERCD 2001), 27-29 June 2001, Tilburg, Netherlands.

This paper examines the mismatch between consumer and retailer perceptions of customer service and its potential impact on customer satisfaction. Having examined the main influences and themes from primary research this paper attempts to suggest that... Read More about Are we being served?.