Dr Madeleine Marcella-Hood's Outputs (3)

An exploration into users' engagement with nostalgia content on Instagram. (2023)
Presentation / Conference Contribution
MARCELLA-HOOD, M. and THORNTON, S. 2023. An exploration into users' engagement with nostalgia content on Instagram. Presented at the 2023 Media, Communication and Cultural Studies Association conference (MeCCSA 2023), 4-6 September 2023, Glasgow, UK.

Visual social media platforms like Instagram are recognised as a mechanism through which individuals can capture, share, and preserve experiences. The ease through which these media can be accessed enables users to share and consume visual content co... Read More about An exploration into users' engagement with nostalgia content on Instagram..

Student and alumni engagement around issues of sustainability in the fashion sector. (2021)
Presentation / Conference Contribution
MARCELLA-HOOD, M. 2021. Student and alumni engagement around issues of sustainability in the fashion sector. Presented at the 2021 Sustainability in the creative and cultural industries symposium, 4-8 October 2021, [virtual conference], [online]. Available from: https://www.rgu.ac.uk/runway-to-cop26/sustainability-in-the-creative-and-cultural-industries-symposium

Over the past ten years there has been increasing concern around the fashion industry and its impact on our environment. In the past 3 years, we have seen an increased awareness of this issue across our student body and amongst our graduates. This se... Read More about Student and alumni engagement around issues of sustainability in the fashion sector..

Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. (2019)
Presentation / Conference Contribution
MARCELLA-HOOD, M. 2019. Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram. In Miller, M. (ed.). Fashion: ID; proceedings of 21st International Foundation of Fashion Technology Institute (IFFTI) 2019 conference: fashion ID (IFFTI 2019), 8-12 April 2019, Manchester, UK. Manchester: Manchester Metropolitan University [online], pages 350-361. Available from: https://fashioninstitute.mmu.ac.uk/ifftipapers/paper-151/

This paper explores the phenomenon of personal style as an expression of national identity by investigating the construction of Scottish identity amongst fashion influencers on Instagram. Instagram is recognised as an example of visual media that has... Read More about Scottish style: the construction of national identity and place amongst Scottish fashion influencers on Instagram..