Dr Madeleine Marcella-Hood's Outputs (2)

Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2021. Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram. Qualitative research [online], 21(6), pages 865-889. Available from: https://doi.org/10.1177/1468794120934404

This paper evaluates the use of self-curated photo elicitation as a new method for exploring self-identity by reflecting on its design and use in a study of Scottish identity. The approach builds on the work of others in the fields of visual analysis... Read More about Instagram versus reality: the design and use of self-curated photo elicitation in a study exploring the construction of Scottish identity amongst personal style influencers on Instagram..

Scottish fashion influencers: constructing a style identity on Instagram. (2020)
Journal Article
MARCELLA-HOOD, M. 2020. Scottish fashion influencers: constructing a style identity on Instagram. International journal of fashion studies [online], 7(1), pages 73-96. Available from: https://doi.org/10.1386/infs_00017_1

This article builds on existing theories of self-presentation and self-identity through a study into the behaviour of fashion influencers who position themselves as Scottish on Instagram. Fourteen interviews were carried out with Scottish fashion inf... Read More about Scottish fashion influencers: constructing a style identity on Instagram..