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Dr Audrey Laing


A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. (2016)
Conference Proceeding
OMOGE, A.P. and LAING, A. 2016. A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables. In Proceedings of the 2016 West East Institute (WEI) international academic conference, 1-3 August 2016, Boston, USA. West Chester, PA: WEI [online]. Available from: /https://www.westeastinstitute.com/wp-content/uploads/2016/09/Akinyemi-Paul-Omoge-Audrey-Laing.pdf

This study presents the findings from the first phase of a mixed methods study. Following a review of relevant literature, this study has identified variables that have been claimed and rationalized to specifically imply CRM benefits and consumer buy... Read More about A qualitative study verifying the research constructs relating to CRM systems benefits and consumer buying behavior variables..

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