Mr Josh Bircham j.bircham1@rgu.ac.uk
Lecturer
Implementing a Digital Strategy
People Involved
Mr Graeme Stephen g.stephen@rgu.ac.uk
Lecturer
Professor Simon Burnett s.burnett@rgu.ac.uk
Professor
Mrs Christina Reid c.reid59@rgu.ac.uk
Lecturer
Dr Elliot Pirie e.pirie2@rgu.ac.uk
Associate Dean for ADSE
Project Description
Applying business research methodologies to the design, development and deployment of a digital strategy and the associated programme of staff development and cultural change required to enable the company to expand their online B2C sales and grow their traditional B2B markets
Status | Project Complete |
---|---|
Funder(s) | Innovate UK Deans of Huntly |
Value | £173,785.00 |
Project Dates | Aug 1, 2020 - Jul 31, 2022 |
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