Business to business online revenue management.

Oliveira, F.; Rana, R.

Abstract

With the emergence of the Internet, electronic commerce (e-commerce), revenue management and especially applications that combine both are becoming increasingly an area of innovation for service industries. E-commerce has introduced efficiencies across the service chain and it has allowed improvements to take place within and across organizations. Revenue management when combined with ecommerce and done online not only improves resource management but it can be used as a strategic tool to gain competitive advantage. This chapter examines the current approaches and future trends in these very exciting and promising areas.

Citation

OLIVEIRA, F. and RANA, R. 2008. Business to business online revenue management. In Voudouris, C., Owusu, G., Dorne, R. and Lesaint, D. (eds.) Service chain management: technology innovation for the service business. Berlin: Springer [online], chapter 17, pages 239-250. Available from: https://doi.org/10.1007/978-3-540-75504-3_17

• Online Publication Date: Dec 18, 2007
• Publication Date: Dec 31, 2008
• Deposit Date: Oct 21, 2023
• Publicly Available Date: Dec 13, 2023
• Publisher: Springer
• Pages: 239-250
• Book Title: Service chain management: technology innovation for the service business
• Chapter Number: 17
• ISBN: 9783540755036; 9783642094750
• DOI: https://doi.org/10.1007/978-3-540-75504-3_17
• Keywords: e-Commerce; Business-to-business (B2B); Online revenue
• Public URL: https://rgu-repository.worktribe.com/output/2114787