Linking for influence: Twitter linked content in the Scottish Referendum televised debates.
Burnett, Simon; Bloice, Lyndsay
Twitter, the micro-blogging social media tool, has established a critical role in facilitating social engagement. Its low technical and economic barriers to uptake provide a readily accessible forum for public engagement with events such as televised political debates, and in this context provides a 'backchannel' to mainstream media, allowing users to comment on and engage in debates. Most recently during the 2014 Scottish Referendum, Twitter was used extensively by both 'Better Together? (pro-Unionist) and 'Yes? (pro-independence) campaigners. The aim of this research was to develop an understanding of the linked content present in Tweets sent during three televised debates on the issue of Scottish Independence. Analysis of the linked content shows a broad subject proximity to the topics under discussion during the debates, but highlights the lack of specificity in relation to the peaks and troughs of Twitter traffic during the debates. The paper also highlights the use made of links to a variety of resources such as the mainstream media as well as more informal sources including user-generated image and video content to support political viewpoints, and argues that while the use of such content is beneficial in terms of unifying perspectives, supporter activism and the gratification of the social need for connectivity, it does not act to convert political opinion.
|Journal Article Type||Article|
|Publication Date||Jun 30, 2016|
|Journal||Journal of information science|
|Peer Reviewed||Peer Reviewed|
|Institution Citation||BURNETT, S. and BLOICE, L. 2016. Linking for influence: Twitter linked content in the Scottish Referendum televised debates. Journal of information science [online], 42(3), pages 396-409. Available from https://doi.org/10.1177/0165551515624355|
|Keywords||Backchannel; Linked content; Scottish Referendum; Televised debates; Twitter|
BURNETT 2016 Linking for influence-Twitter linked content
You might also like
The social and cultural role of small, remote airports in the Northern Periphery.
Presentation / Conference
Beyond REF 2014: the impact of impact assessment on the future of information research.
Barriers to knowledge sharing in third sector social care: a case study.