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Analysing creative image search information needs.

Konkova, Elena; MacFarlane, Andrew; Goker, Ayse


Elena Konkova

Andrew MacFarlane

Ayse Goker


Creative professionals in advertising, marketing, design and journalism search for images to visually represent a concept for their project. The main purpose of this paper is to present an analysis of documents known as briefs to find search facets, which are widely used in creative industries as a requirements document to describe an information need. The briefs specify the type of image required, such as the content and context of use for the image, and represent the topic from which the searcher builds an image query. This research takes three main sources - user image search behaviour, briefs, search engine meta-data - to examine the search facets for image searching in order to examine the following research question - are meta-data schemes for image search engines sufficient for user needs, or is revision needed? This research found that there are three main classes of user search facet, which include business, contextual and image related information. The key argument in the paper is that the facet 'keyword/tag' is ambiguous and does not support user needs for more generic descriptions to broaden search or specific descriptions to narrow their search - we suggest that a more detailed search facet scheme would be appropriate.


GOKER, A., KONKOVA, E., MACFARLANE, A. 2015. Analysing creative image search information needs. In Proceedings of the 2015 ISKO UK biennial conference: knowledge organization - making a difference, 13-14 July 2015, London, UK. London: ISKO [online]. Available from:

Conference Name 2015 ISKO UK biennial conference: knowledge organization - making a difference
Conference Location London, UK
Start Date Jul 13, 2015
End Date Jul 14, 2015
Acceptance Date Jul 13, 2015
Online Publication Date Jul 13, 2015
Publication Date Sep 10, 2015
Deposit Date Sep 15, 2016
Publicly Available Date Sep 15, 2016
Publisher ISKO UK
Keywords Creative industries; Briefs; Search facets; User image search behaviour; Search engine metadata
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