Seeing the light: using visual ethnography in family business settings.
The purpose of this research note is to illustrate the usefulness of the qualitative method of visual ethnography in producing new insights into family business research by investigating the 'lived narrative' of a family business in Scotland. The overarching objective is to provide clarity on the use of the method and its potential value for family business researchers as well as to provide an account of the benefits of the approach.
|Journal Article Type||Article|
|Publication Date||Mar 1, 2015|
|Journal||Family business review|
|Peer Reviewed||Peer Reviewed|
|Institution Citation||SMITH, R. 2015. Seeing the light: using visual ethnography in family business settings. Family business review [online], 28(1), pages 76-82. Available from: https://doi.org/10.1177/0894486513504585|
|Keywords||Visual ethnography; Entrepreneur stories; Family business; Lived narrative|
SMITH 2015 Seeing the light