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Social media: a force for inclusion.

Brown, Alyson; MacLure, Katie; Addison, Brian; Pedersen, Sarah; Stewart, Derek C.; Andrews, J.


Alyson Brown

Katie MacLure

Derek C. Stewart

J. Andrews


The migration of modern social networks to the internet has facilitated the transition of traditional pharmacy networks online. The ubiquitous nature of social media (SoMe) combined with merging of personal and professional personas have led to organisations publishing guidance on online behaviour and responsible use of social media. The research to date on the use of social media as a support for professional practice in general is limited. As the pharmacy profession evolves to embrace the technologies which underpin core services and mainstream online daily social activities, it is important that research tracks and evaluates its use and impact within the profession. The objective of this research was to explore and describe how and why pharmacists interact with hosted networks on social media.


BROWN, A., MACLURE, K., ADDISON, B., PEDERSON, S., STEWART, D. and ANDREWS, J. 2016. Social media: a force for inclusion. Presented at the 45th European symposium on clinical pharmacy (ESCP 2016), 5-7 October 2016, Oslo, Norway.

Presentation Conference Type Poster
Conference Name 45th European symposium on clinical pharmacy (ESCP 2016)
Conference Location Oslo, Norway
Start Date Oct 5, 2016
End Date Oct 7, 2016
Deposit Date Jun 1, 2017
Publicly Available Date Jun 1, 2017
Keywords Social media; Pharmacy practice; Twitter; Healthcare professionals
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