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Focus group discussions.

Gammie, Elizabeth; Hamilton, Susan; Gilchrist, Valerie


Susan Hamilton


Zahirul Hoque

Lee D. Parker

Mark A. Covaleski

Kathryn Haynes


This chapter provides an overview of focus group discussions as a research method. Using illustrative examples, the chapter discusses the appropriateness of the technique for accounting research. The chapter then highlights both the strengths and drawbacks of the technique and provides guidance on how to mitigate the drawbacks. The chapter concludes with advice on the practical considerations for running focus group discussions and articulates the unique data analysis considerations of the technique.


GAMMIE, E., HAMILTON, S. and GILCHRIST, V. 2017. Focus group discussions. In Hoque, Z., Parker, L.D., Covaleski, M.A. and Haynes, K. (eds.) The Routledge companion to qualitative accounting research methods. Abingdon: Routledge [online], chapter 22, pages 372-286. Available from:

Online Publication Date Mar 28, 2017
Publication Date Mar 28, 2017
Deposit Date Jun 13, 2017
Publicly Available Date Sep 29, 2018
Publisher Taylor & Francis (Routledge)
Pages 372-286
Series Title Routledge companions in business, management and accounting
Book Title The Routledge companion to qualitative accounting research methods
Chapter Number Chapter 22
ISBN 9781317380245; 9781138939677
Keywords Focus group discussions; Strengths; Drawbacks; Practical considerations
Public URL
Publisher URL


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