Dr Audrey Laing a.laing@rgu.ac.uk
Lecturer
This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily for marketing, publicity and making contact with readers. They tend to adopt a multi-layered approach to self-presentation and the lines between their 'public' and 'private' identities are blurred. The research reveals a limited author-reader community, but a much stronger online author-author community, founded upon practical support and encouragement. There are implications for the publishing industry as authors believe their publishers lack social-media expertise. The commercial benefits of maintaining a social-media presence are unclear for many authors.
LAING, A. 2017. Authors using social media: layers of identity and the online author community. Publishing research quarterly [online], 33(3), pages 254-267. Available from: https://doi.org/10.1007/s12109-017-9524-5
Journal Article Type | Article |
---|---|
Acceptance Date | Jun 22, 2017 |
Online Publication Date | Jun 29, 2017 |
Publication Date | Sep 30, 2017 |
Deposit Date | Jul 3, 2017 |
Publicly Available Date | Jul 3, 2017 |
Journal | Publishing research quarterly |
Print ISSN | 1053-8801 |
Electronic ISSN | 1936-4792 |
Publisher | Springer |
Peer Reviewed | Peer Reviewed |
Volume | 33 |
Issue | 3 |
Pages | 254-267 |
DOI | https://doi.org/10.1007/s12109-017-9524-5 |
Keywords | Social media; Online; Community; Author; Persona |
Public URL | http://hdl.handle.net/10059/2397 |
Contract Date | Jul 3, 2017 |
LAING 2017 Authors using social media
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