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Authors using social media: layers of identity and the online author community.

Laing, Audrey�



This article offers an analysis of the impact of professional social-media engagement upon authors. Authors primarily use Facebook, Twitter and there is growing use of Pinterest. Authors use social-media platforms primarily for marketing, publicity and making contact with readers. They tend to adopt a multi-layered approach to self-presentation and the lines between their 'public' and 'private' identities are blurred. The research reveals a limited author-reader community, but a much stronger online author-author community, founded upon practical support and encouragement. There are implications for the publishing industry as authors believe their publishers lack social-media expertise. The commercial benefits of maintaining a social-media presence are unclear for many authors.


LAING, A. 2017. Authors using social media: layers of identity and the online author community. Publishing research quarterly [online], 33(3), pages 254-267. Available from:

Journal Article Type Article
Acceptance Date Jun 22, 2017
Online Publication Date Jun 29, 2017
Publication Date Sep 30, 2017
Deposit Date Jul 3, 2017
Publicly Available Date Jul 3, 2017
Journal Publishing research quarterly
Print ISSN 1053-8801
Electronic ISSN 1936-4792
Publisher Springer
Peer Reviewed Peer Reviewed
Volume 33
Issue 3
Pages 254-267
Keywords Social media; Online; Community; Author; Persona
Public URL


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