Research Repository

See what's under the surface

In search of sustainable and responsible consumption.

Žabkar, Vesna; Koklič, Mateja Kos; McDonald, Seonaidh; Abosag, Ibrahim

Authors

Vesna Žabkar

Mateja Kos Koklič

Seonaidh McDonald

Ibrahim Abosag

Abstract

Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent topic of academic research, public policy making and marketing practice. The core idea of sustainability is based on the rethinking of consumption. Numerous researchers emphasize that consumption patterns are seen as a major contributor to the current environmental and social problems. On the one hand, companies recognize stakeholders' expectations and respond to them by committing to more sustainable activities, while on the other hand, consumers are also expected to behave sustainably and in doing so contribute to sustainable development. This expectation has led to seeing consumers as 'agents of social change'.Sustainability entails meeting the needs of the present without compromising the ability of future generations to meet their needs. It has become a major norm of behaviour of various societal groups in recent years and it is an increasingly prominent topic of academic research, public policy making and marketing practice. The core idea of sustainability is based on the rethinking of consumption. Numerous researchers emphasize that consumption patterns are seen as a major contributor to the current environmental and social problems. On the one hand, companies recognize stakeholders' expectations and respond to them by committing to more sustainable activities, while on the other hand, consumers are also expected to behave sustainably and in doing so contribute to sustainable development. This expectation has led to seeing consumers as 'agents of social change'.

Journal Article Type Commentary
Publication Date Apr 30, 2018
Journal European journal of marketing
Print ISSN 0309-0566
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 52
Issue 3/4
Pages 470-475
Institution Citation ZABKAR, V., KOS KOKLIC, M., MCDONALD, S. and ABOSAG, I. 2018. In search of sustainable and responsible consumption. European journal of marketing [online], 52(3/4), pages 470-475. Available from: https://doi.org/10.1108/EJM-04-2018-891
DOI https://doi.org/10.1108/EJM-04-2018-891
Keywords Sustainable; Consumption

Files




Downloadable Citations