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Shadowing research in organizations: the methodological debates.

McDonald, Seonaidh; Simpson, Barbara


Seonaidh McDonald

Barbara Simpson


Purpose: - The purpose of this paper is to provide some context for the special issue and to introduce the collection of invited commentaries and research papers that follow. It also sets out to clarify the contribution that shadowing methods can make to the study of organizations. Design/methodology/approach: - This is done by briefly outlining the ways in which shadowing methods have developed in parallel within a number of disciplines. In order to tackle the question of why this has happened, a grounded approach is taken which centres on data excerpts generated by a shadowing method and three of its closest methodological neighbours: interviews, observation and participant observation. The paper further develops this analysis through the presentation of a set of illustrative analogies which use the idea of the researcher's gaze as a beam of light. Findings: - Similarities and differences between shadowing, interviews, observation and participant observation are identified, which support the articulation of shadowing as a family of following methods. Research limitations/implications: - Taken together, the contributions from the invited commentaries and research papers, suggest a number of ways in which the debate surrounding shadowing research in organizations needs to be developed going forward. Originality/value: - The reflexive, comparative methodological approach taken here provides for the first time a systematic comparison of shadowing in relation to other common qualitative data elicitation methods. Further, the development of a critique of the extant literature on shadowing provides a basis on which to progress the field, both in terms of shadowing practices themselves and writing about them within disciplines and across the research methods literature.


MCDONALD, S. and SIMPSON, B. 2014. Shadowing research in organizations: the methodological debates. Qualitative research in organizations and management: an international journal [online], 9(1), pages 3-20. Available from:

Journal Article Type Article
Acceptance Date Mar 4, 2014
Online Publication Date Mar 4, 2014
Publication Date Mar 31, 2014
Deposit Date Feb 12, 2018
Publicly Available Date Feb 12, 2018
Journal Qualitative Research in Organizations and Management
Print ISSN 1746-5648
Electronic ISSN 1746-5656
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 9
Issue 1
Pages 3-20
Keywords Shadowing; Capturing movement; Following methods; Methods comparison; Time and space
Public URL


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