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Role typologies for enterprising education: the professional artisan?

Anderson, Alistair R.; Jack, Sarah L.


Alistair R. Anderson

Sarah L. Jack


Purpose - The purpose of this paper is to examine how the context, approach and teaching techniques used for entrepreneurship education need to reflect the different roles that encompass enterprise. Design/methodology/approach - The authors analyse and reflect upon what attributes, qualities, skills and knowledge are required for the different roles involved in entrepreneurship. Findings - From the analysis the authors identify role typologies and argue that teaching entrepreneurship needs to produce a combination of the creative talents of the artist, the skills and ability of the artisan, yet include the applied knowledge of the technician with the know-what of the professional. The authors then present some examples of pedagogies in entrepreneurship that might be used to develop the skills required for these roles. Practical implications - The authors demonstrate why the teaching of entrepreneurship requires a combination of theory and practice. Originality/value - The paper shows that a different approach to understanding entrepreneurial pedagogy may be useful for educators and students.


ANDERSON, A.R. and JACK, S.L. 2008. Role typologies for enterprising education: the professional artisan? Journal of small business and enterprise development [online], 15(2), pages 259-273. Available from:

Journal Article Type Article
Acceptance Date May 16, 2008
Online Publication Date May 16, 2008
Publication Date Jun 30, 2008
Deposit Date Sep 30, 2008
Publicly Available Date Sep 30, 2008
Journal Journal of small business and enterprise development
Print ISSN 1462-6004
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 15
Issue 2
Pages 259-273
Keywords Education; Entrepreneurs; Teaching methods; Enterprise education; Teaching entrepreneurship; Entrepreneurial pedagogy
Public URL


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