Skip to main content

Research Repository

Advanced Search

The UK children's publishing house: adapting to change for the multimedia market.

Anthoney, Audrey; Royle, Josephine M.; Johnson, Ian M.


Audrey Anthoney

Josephine M. Royle

Ian M. Johnson


Reports the results of the first stage of research (in progress, 1997-2000), which aims to develop an understanding of the challenges facing publishers who have entered the children's multimedia market in the UK in the 1980s and 1990s. The findings of the first stage of the research amongst established UK publishers producing multimedia for children are described. These point to a number of factors that appear to be critical to the success of publishers in the multimedial market: modification of corporate culture, internal structures and processes; branding of the company's chosen multimedia identity; focusing on the added value element of multimedia products; promotion of organisational learning, innovation and creativity within the company; and sourcing necessary skills effectively. A second study will examine the perceptions of new media companies which have entered this market.


ANTHONEY, A., ROYLE, J.M. and JOHNSON, I.M. 2000. The UK children's publishing house: adapting to change for the multimedia market. Electronic library [online], 18(4), pages 269-278. Available from:

Journal Article Type Article
Acceptance Date Aug 1, 2000
Online Publication Date Aug 1, 2000
Publication Date Aug 1, 2000
Deposit Date Nov 6, 2008
Publicly Available Date Nov 6, 2008
Journal Electronic library
Print ISSN 0264-0473
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 18
Issue 4
Pages 269-278
Keywords Children; Multimedia; Publishing
Public URL


You might also like

Downloadable Citations