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The UK children's publishing house: adapting to change for the multimedia market.

Anthoney, Audrey; Royle, Josephine M.; Johnson, Ian M.

Authors

Audrey Anthoney

Josephine M. Royle

Ian M. Johnson



Abstract

The research project currently in progress aims to develop a comprehensive understanding of the childrens multimedia publishing industry in the UK and the challenges of adapting to change for publishers who have entered the multimedia market in the 1980s and 90s. The preliminary findings of research which includes a questionnaire and several case study interviews on UK publishers producing multimedia for children are described. These pointed to a number of factors which appear to be critical to the success of publishers entering the market: ¢ modification of corporate culture, internal structures and processes ¢ branding of the companys chosen multimedia identity ¢ focusing on the added value element of multimedia products ¢ promotion of organisational learning, innovation and creativity within the company ¢ sourcing necessary skills effectively

Journal Article Type Article
Publication Date Dec 31, 2000
Journal Electronic library
Print ISSN 0264-0473
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 18
Issue 4
Pages 269-278
Institution Citation ANTHONEY, A., ROYLE, J.M. and JOHNSON, I.M. 2000. The UK children's publishing house: adapting to change for the multimedia market. Electronic library [online], 18(4), pages 269-278. Available from: https://doi.org/10.1108/EUM0000000005366
DOI https://doi.org/10.1108/EUM0000000005366
Keywords Children; Multimedia; Publishing

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