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The adoption of e-trade innovations by Korean small and medium sized firms.

Oh, Ka-Young; Cruickshank, Doug; Anderson, Alistair R.


Ka-Young Oh

Doug Cruickshank

Alistair R. Anderson


The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.

Journal Article Type Article
Publication Date Feb 28, 2009
Journal Technovation
Print ISSN 0166-4972
Electronic ISSN 1879-2383
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 29
Issue 2
Pages 110-121
Institution Citation OH, K.-Y., CRUICKSHANK, D. and ANDERSON, A.R. 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation [online], 29(2), pages 110-121. Available from:
Keywords trade; Small medium sized enterprises (SME's); Diffusion; Technology adoption; South Korea


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