Ka-Young Oh
The adoption of e-trade innovations by Korean small and medium sized firms.
Oh, Ka-Young; Cruickshank, Doug; Anderson, Alistair R.
Authors
Doug Cruickshank
Alistair R. Anderson
Abstract
The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.
Citation
OH, K.-Y., CRUICKSHANK, D. and ANDERSON, A.R. 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation [online], 29(2), pages 110-121. Available from: https://doi.org/10.1016/j.technovation.2008.08.001
Journal Article Type | Article |
---|---|
Acceptance Date | Sep 30, 2008 |
Online Publication Date | Sep 30, 2008 |
Publication Date | Feb 28, 2009 |
Deposit Date | Jun 4, 2009 |
Publicly Available Date | Jun 4, 2009 |
Journal | Technovation |
Print ISSN | 0166-4972 |
Electronic ISSN | 1879-2383 |
Publisher | Elsevier |
Peer Reviewed | Peer Reviewed |
Volume | 29 |
Issue | 2 |
Pages | 110-121 |
DOI | https://doi.org/10.1016/j.technovation.2008.08.001 |
Keywords | trade; Small medium sized enterprises (SME's); Diffusion; Technology adoption; South Korea |
Public URL | http://hdl.handle.net/10059/356 |
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Publisher Licence URL
https://creativecommons.org/licenses/by-nc-nd/4.0/
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