The adoption of e-trade innovations by Korean small and medium sized firms.
Oh, Ka-Young; Cruickshank, Doug; Anderson, Alistair R.
Alistair R. Anderson
The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.
|Journal Article Type||Article|
|Publication Date||Feb 28, 2009|
|Peer Reviewed||Peer Reviewed|
|Institution Citation||OH, K.-Y., CRUICKSHANK, D. and ANDERSON, A.R. 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation [online], 29(2), pages 110-121. Available from: https://doi.org/10.1016/j.technovation.2008.08.001|
|Keywords||trade; Small medium sized enterprises (SME's); Diffusion; Technology adoption; South Korea|
OH 2009 The adoption of e-trade
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