The adoption of e-trade innovations by Korean small and medium sized firms.

Oh, Ka-Young; Cruickshank, Doug; Anderson, Alistair R.

Abstract

The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.

Citation

OH, K.-Y., CRUICKSHANK, D. and ANDERSON, A.R. 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation [online], 29(2), pages 110-121. Available from: https://doi.org/10.1016/j.technovation.2008.08.001

• Journal Article Type: Article
• Acceptance Date: Sep 30, 2008
• Online Publication Date: Sep 30, 2008
• Publication Date: Feb 28, 2009
• Deposit Date: Jun 4, 2009
• Publicly Available Date: Jun 4, 2009
• Journal: Technovation
• Print ISSN: 0166-4972
• Electronic ISSN: 1879-2383
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 29
• Issue: 2
• Pages: 110-121
• DOI: https://doi.org/10.1016/j.technovation.2008.08.001
• Keywords: trade; Small medium sized enterprises (SME's); Diffusion; Technology adoption; South Korea
• Public URL: http://hdl.handle.net/10059/356
• Contract Date: Jun 4, 2009