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The adoption of e-trade innovations by Korean small and medium sized firms.

Oh, Ka-Young; Cruickshank, Doug; Anderson, Alistair R.


Ka-Young Oh

Doug Cruickshank

Alistair R. Anderson


The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure.


OH, K.-Y., CRUICKSHANK, D. and ANDERSON, A.R. 2009. The adoption of e-trade innovations by Korean small and medium sized firms. Technovation [online], 29(2), pages 110-121. Available from:

Journal Article Type Article
Acceptance Date Sep 30, 2008
Online Publication Date Sep 30, 2008
Publication Date Feb 28, 2009
Deposit Date Jun 4, 2009
Publicly Available Date Jun 4, 2009
Journal Technovation
Print ISSN 0166-4972
Electronic ISSN 1879-2383
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 29
Issue 2
Pages 110-121
Keywords trade; Small medium sized enterprises (SME's); Diffusion; Technology adoption; South Korea
Public URL


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