Dr Neil Connon n.connon@rgu.ac.uk
Principal Lecturer
The paper considers how and why SME retailers use the internet in their procurement processes. Examining retailers' views and reasons, we relate these to existing technology acceptance models, employing a qualitative approach. Although our respondents accepted the pervasion of internet marketing, they believed that a more personalised approach to purchasing was necessary to maintain their competitive advantage. For them, effectiveness in purchasing took priority over efficiency. We argue that this view and the consequent actions were a result of the size of the firm and the nature of the products they sold. Our sample size prevents us from generalising. However, we argue that large scale surveys may miss the nuances of decision-making and that the unique character of SMEs may imply that conventional models of technology acceptance need to be modified to take account of these characteristics. Our findings challenge the assumption that one size theoretically fits all in technology driven procurement.
CONNON, N., DONALDSON, B. and ANDERSON, A.R. 2012. Old-fashioned or enlightened? Small retailer' practices in e-procurement. International journal of technology marketing [online], 7(1), pages 47-62. Available from: https://doi.org/10.1504/IJTMKT.2012.046431
Journal Article Type | Article |
---|---|
Acceptance Date | Apr 30, 2012 |
Online Publication Date | Apr 30, 2012 |
Publication Date | Apr 30, 2012 |
Deposit Date | Nov 9, 2012 |
Publicly Available Date | Nov 9, 2012 |
Journal | International journal of technology marketing |
Print ISSN | 1741-878X |
Electronic ISSN | 1741-8798 |
Publisher | Inderscience |
Peer Reviewed | Peer Reviewed |
Volume | 7 |
Issue | 1 |
Pages | 47-62 |
DOI | https://doi.org/10.1504/IJTMKT.2012.046431 |
Keywords | SMEs small and medium sized enterprises; Retailing; B2B; Business to business; Technology acceptance model; Modified TAM; Small firm strategy; Small retailers; Internet marketing; Purchasing effectiveness; Purchasing efficiency; Firm size; Technology driven procurement |
Public URL | http://hdl.handle.net/10059/773 |
Contract Date | Nov 9, 2012 |
CONNON 2012 Old-fashioned or enlightened
(203 Kb)
PDF
Publisher Licence URL
https://creativecommons.org/licenses/by-nc-nd/4.0/
About OpenAIR@RGU
Administrator e-mail: publications@rgu.ac.uk
This application uses the following open-source libraries:
Apache License Version 2.0 (http://www.apache.org/licenses/)
Apache License Version 2.0 (http://www.apache.org/licenses/)
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2025
Advanced Search