Julian Paul Malins
Innovation by design: using design thinking to support SMEs.
Malins, Julian Paul
Small to medium sized enterprises (SMEs) are generally clear on the need for innovation; however they are very often less clear on how innovation can be brought about. One possible reason for this may be because of a lack of an innovation culture within their business. Global giants such as Google and Apple are companies with highly evolved innovation cultures that the average SME may have difficulty in relating to. Developing appropriate tools for SMEs to allow them to develop their own innovation cultures is a core activity for the Centre for Design & Innovation (c4di). This paper describes how SMEs have been assisted through the application of design thinking to develop their own innovation cultures through a programme of workshops and one to one support. This paper strives to look beyond the rhetoric behind design thinking to critically evaluate the techniques and approaches that have proved to be of particular value when working with companies.
MALINS, J.P. 2011. Innovation by design: using design thinking to support SMEs. Presented at the 9th International conference of the European Academy of Design (EAD 09): the endless end, 4-7 May 2011, Porto, Portugal [online]. Available from: http://endlessend.up.pt/site/site/wp-content/uploads/2011/05/EAD9-Conference-Proceedings_r.pdf
|Presentation Conference Type||Conference Paper (unpublished)|
|Conference Name||9th International conference of the European Academy of Design (EAD 09)|
|Conference Location||Porto, Portugal|
|Start Date||May 4, 2011|
|End Date||May 7, 2011|
|Deposit Date||Dec 2, 2013|
|Publicly Available Date||Dec 2, 2013|
|Keywords||Design thinking; Innovation cultures; Service design; Serious play; Service; TRIZ|
MALINS 2011 Innovation by design
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