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Engaging the future.

MacDonald, Stuart


Stuart MacDonald


Whilst design thinking and user needs and experience remain important to the debate about design and design as a driver of innovation, this paper suggests that greater attention should be given to the increasing importance of engagement. We need to understand more about how we engage with products, with services, how we engage in a social way, and the potential power of the design of that engagement. This paper therefore looks at design in terms of the social environment including social enterprise and innovation. It discusses the interfusion of design and other areas of knowledge including anthropology, sociology and new areas of practice like service design, including engaging a wide range of stakeholders. Emerging concerns for policy development are raised and new trends in the creative economy. Recent crosscutting practice in the UK is referenced, especially case studies where design is seen as solution to major social challenges “ health, ageing, and urban/rural regeneration.


MACDONALD, S. 2013. Engaging the future. Presented at the 2013 International conference on cultural and creative industries: crossover: collaborating for success, 12 April 2013, Yunlin, Taiwan.

Presentation Conference Type Keynote
Conference Name 2013 International conference on cultural and creative industries
Conference Location Yunlin, Taiwan
Start Date Apr 12, 2013
Deposit Date Aug 13, 2014
Publicly Available Date Aug 13, 2014
Keywords Design; Innovation; Engagement; Social enterprise; Service design
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