First catch your fish: designing a 'low energy fish' label.

Grinnall, Andy; Burnett, Simon

Abstract

This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.

Citation

GRINNALL, A. and BURNETT, S. 2015. First catch your fish: designing a 'low energy fish' label. Sustainability [online], 7(5), pages 6086-6101. Available from: https://doi.org/10.3390/su7056086

• Journal Article Type: Article
• Acceptance Date: May 13, 2015
• Online Publication Date: May 18, 2015
• Publication Date: Dec 31, 2015
• Deposit Date: Jul 9, 2015
• Publicly Available Date: Jul 9, 2015
• Journal: Sustainability
• Electronic ISSN: 2071-1050
• Publisher: MDPI
• Peer Reviewed: Peer Reviewed
• Volume: 7
• Issue: 5
• Pages: 6086-6101
• DOI: https://doi.org/10.3390/su7056086
• Keywords: Labelling; Environmental standards; Consumer behaviour; Fish; Energy
• Public URL: http://hdl.handle.net/10059/1231