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First catch your fish: designing a 'low energy fish' label.

Grinnall, Andy; Burnett, Simon


Andy Grinnall


This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.


GRINNALL, A. and BURNETT, S. 2015. First catch your fish: designing a 'low energy fish' label. Sustainability [online], 7(5), pages 6086-6101. Available from:

Journal Article Type Article
Acceptance Date May 13, 2015
Online Publication Date May 18, 2015
Publication Date Dec 31, 2015
Deposit Date Jul 9, 2015
Publicly Available Date Jul 9, 2015
Journal Sustainability
Electronic ISSN 2071-1050
Publisher MDPI
Peer Reviewed Peer Reviewed
Volume 7
Issue 5
Pages 6086-6101
Keywords Labelling; Environmental standards; Consumer behaviour; Fish; Energy
Public URL


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