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First catch your fish: designing a 'low energy fish' label.

Grinnall, Andy; Burnett, Simon

Authors

Andy Grinnall

Simon Burnett



Abstract

This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.

Journal Article Type Article
Publication Date Dec 31, 2015
Journal Sustainability
Electronic ISSN 2071-1050
Publisher MDPI
Peer Reviewed Peer Reviewed
Volume 7
Issue 5
Pages 6086-6101
Institution Citation GRINNALL, A. and BURNETT, S. 2015. First catch your fish: designing a 'low energy fish' label. Sustainability [online], 7(5), pages 6086-6101. Available from: https://doi.org/10.3390/su7056086
DOI https://doi.org/10.3390/su7056086
Keywords Labelling; Environmental standards; Consumer behaviour; Fish; Energy

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