First catch your fish: designing a 'low energy fish' label.
Grinnall, Andy; Burnett, Simon
This paper explores the application of information design principles to label design for fish packaging, identifying energy implications for the product. This stage of the project has consisted of: A review and distillation of the relevant literature on information and label design; environmental and labelling standards; and literature on consumer reaction to the design and information content of the label. Considering the design of a label requires the analysis and integration of a variety of factors while attempting to satisfy the demands of consumers and retailers.
|Journal Article Type||Article|
|Publication Date||Dec 31, 2015|
|Peer Reviewed||Peer Reviewed|
|Institution Citation||GRINNALL, A. and BURNETT, S. 2015. First catch your fish: designing a 'low energy fish' label. Sustainability [online], 7(5), pages 6086-6101. Available from: https://doi.org/10.3390/su7056086|
|Keywords||Labelling; Environmental standards; Consumer behaviour; Fish; Energy|
GRINNALL 2015 First catch your fish
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