Previous researchers investigating motivations for blogging have suggested mainly intangible benefits: for instance, documenting the authors life, providing commentary and opinions, expressing deeply felt emotions, working out ideas through writing, and forming and maintaining communities and forums. The research detailed in this chapter focuses on the materialistic motivations of women bloggers in the U.K. and U.S. The author suggests that a need for validation and a strong financial stimulus should be added to this list of incentives.
PEDERSEN, S. 2010. Women bloggers seeking validation and financial recompense in the blogosphere. In Dumova, T. and Fiordo, R. (eds.) Handbook of research on social interaction technologies and collaboration software: concepts and trends. Hershey, PA: IGI Global [online], chapter 25, pages 281-291. Available from: https://doi.org/10.4018/978-1-60566-368-5.ch025