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Identity, enactment and entrepreneurship engagement in a declining place.

Anderson, Alistair R.; Warren, Lorraine; Bensemann, Jo


Alistair R. Anderson

Lorraine Warren

Jo Bensemann


We examine entrepreneurship practice and identity work in a rural small town in New Zealand. Once prosperous, the town suffered economically and socially as old industries closed. Recently the town was rejuvenated, at least in part because of the entrepreneurial endeavours of Linda. Our findings demonstrated conflict between her entrepreneurial identity and local sense of place. We theorise Linda's entrepreneurial identity in her business practice, where she experienced controversy despite economic success. We argue that a complete understanding of identity and entrepreneurship practices requires attention to social and spatial processes, not just economic processes.


ANDERSON, A.R., WARREN, L. and BENSEMANN, J. 2019. Identity, enactment and entrepreneurship engagement in a declining place. Journal of small business management [online], 57(4), pages 1559-1577. Available from:

Journal Article Type Article
Acceptance Date Dec 29, 2017
Online Publication Date Feb 11, 2018
Publication Date Oct 31, 2019
Deposit Date Jan 5, 2018
Publicly Available Date Feb 12, 2020
Journal Journal of small business management
Print ISSN 0047-2778
Electronic ISSN 1540-627X
Publisher Wiley
Peer Reviewed Peer Reviewed
Volume 57
Issue 4
Pages 1559-1577
Keywords Entrepreneurial identity; Small business practice; Depleted community; Rural; New Zealand; Legitimacy
Public URL


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