Exploring protein literacy online: a thematic analysis of YouTube comments on food protein knowledge.

Conti, C.M.; Nikokavoura, E.; Starr-Vaanholt, L.

Abstract

Social media platforms like YouTube have become tools to get information on self-care, including nutrition and health. Recently, there has been a growing public interest in protein sources and protein content of foods due to health and environmental concerns. High-protein diets, particularly, have gained popularity for their perceived benefits, highlighting the importance of individuals' nutritional literacy. This study aimed to identify and describe the predominant topics about food protein discussed by YouTube commenters to explore their level of protein literacy.

Citation

CONTI, C.M., NIKOKAVOURA, E. and STARR-VAANHOLT, L. 2024. Exploring protein literacy online: a thematic analysis of YouTube comments on food protein knowledge. Proceedings of the Nutrition Society [online], 83(OCE3): proceedings of the 2024 Nutrition Society Scottish Section conference: circadian rhythms in health and disease, 26-27 March 2024, Aberdeen, UK, article number E253. Available from: https://doi.org/10.1017/S0029665124004828

• Presentation Conference Type: Conference Abstract
• Conference Name: 2024 Nutrition Society Scottish Section conference: circadian rhythms in health and disease
• Start Date: Mar 26, 2024
• End Date: Mar 27, 2024
• Acceptance Date: Feb 26, 2024
• Online Publication Date: Oct 1, 2024
• Publication Date: Jul 31, 2024
• Deposit Date: Oct 25, 2024
• Publicly Available Date: Mar 3, 2025
• Journal: Proceedings of the Nutrition Society
• Print ISSN: 0029-6651
• Electronic ISSN: 1475-2719
• Publisher: Cambridge University Press (CUP)
• Peer Reviewed: Peer Reviewed
• Volume: 83
• Issue: OCE3
• Article Number: E253
• DOI: https://doi.org/10.1017/s0029665124004828
• Keywords: Food protein; Social media; Health literacy; Nutrition literacy
• Public URL: https://rgu-repository.worktribe.com/output/2541237